For those who don’t know, Choose Love is a humanitarian organisation who provide support for refugees and displaced people around the world. They work directly with community organisations on the ground, providing support in whatever way is needed—from search and rescue boats, to food supplies, to legal advice.

Instead of traditional Christmas presents, the items bought in the shop are not physical products but rather tangible support for people affected by conflict and displacement. Shoppers can buy symbolic gifts such as a "New Baby Bundle," "Emergency Food for a Family," or "Mental Health Support for a Young Person." Every purchase translates into real-world aid, with each item representing a vital service or resource that Choose Love and their partners provide to people in crisis.

The interactive department store has been beautifully crafted by Laura Woodroffe and her team, with an original London Terrarium championing the Choose Earth option. It feels more important than ever to show solidarity and celebrate humanity—so please consider Choosing Love this festive season and take a look!